Sunny Daycare

As families grow, many parents find themselves balancing work, home, and the endless tasks of daily life. Sunny Daycare was created to be the warmth they can count on — like the sun breaking through on a snowy day. Its mission is to offer parents a space that feels like a welcoming hug, where children are cared for with joy and creativity. At Sunny Daycare, every smile is a ray of sunshine, lighting up faces and filling the community with warmth.

A smiling man with a beard and a child with curly blonde hair, both outdoors on a sunny day.

In developing the brand identity, Saba drew inspiration from the simple joy of childhood — building blocks, playful shapes, and the bright energy of the sun. The strategy was to design a visual language that feels approachable, warm, and full of light, reflecting the daycare’s promise of care and positivity. The result is a brand that radiates both playfulness and trust, putting smiles on faces and creating a space where families feel supported.

Child drawing a smiling sun and butterfly with chalk on a green chalkboard surface.
Child drawing a colorful rainbow and a yellow star with a happy face on a piece of paper, holding an orange marker, on a gray table.
Colorful wooden blocks painted with cartoonish buildings, featuring windows and rooftops.
solid blue background
Blue A-frame signboard with yellow text and graphics, reading 'A Cottage of Caring' and 'Sunshine Daycare' against a wooden wall background.

There is the place everybody was looking for, somewhere that reminds you of a cottage of caring!

Collection of Sunyu Daycare branding materials including a tote bag, mug, business cards, flyers, and letterhead, all in blue, yellow, and green with a smiling sun logo.
Blue Sunny Daycare sign with yellow text and logo. Text reads, "A Cottage of Caring," "Sunny Daycare," and describes the daycare as a safe, loving place for children to explore, learn, and grow. Contains a note about a 10% discount offer and the website of the daycare.
Blue flag with a smiling sun logo and the text 'Sunny Daycare' in yellow, along with the website www.sunnydaycare.com, hanging on a pole against a background of green trees and a clear blue sky.
Bright, colorful preschool classroom with yellow walls, educational posters, and small tables and chairs for children.
Solid blue background with no visible objects or text.
A blue and yellow patterned lunchbox with a removable lid, featuring a yellow floral and geometric design, partially open to show the empty blue interior.
Colorful wall signs indicating the location of washrooms, with symbols of two people and arrows pointing down.
Three ID badges with blue and yellow design and a lanyard with a yellow and blue floral pattern.

The Outcome

The final identity became as playful as the children it represents. Bright, block-inspired shapes stack together like a child’s toy, while the sun motif brings warmth and positivity into every touchpoint. Parents connected with the cheerful colors and approachable visuals, while kids instantly recognized the shapes as part of their everyday play. The result was a brand that doesn’t just look sunny — it feels like stepping into a place full of laughter, light, and imagination.

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