Oh, Hi there.

 This is a story about Saba, a brand designer in Toronto, Ontario. She loves blending both art and design together and ruffles a few feathers in the design world by breaking grids and experimenting with handwritten type. She creates brands with strategic stories that amplify voices, cultures, and experiment with prints so you can carry those stories around in your bag. 

Her Manifesto or

What is in her bag? 👜

  • It is always important to listen to people and learn! No matter who they are, it matters what they are saying.

  • I ask “WHY?” whether it is about our existence or an idea. The what and how always come after the reason; a strong why will push the idea forward.

  • Enjoy the Journey of creating, Those moments you envy and want hide in the journey to the top and end goals.

  • Embrace your edges, those fearless parts that make a mess and explore new ways are original and will guide you when in doubt.

A woman with glasses reading a colorful illustrated magazine or book inside a green frame, with chairs in the background.
A green digital camera with three blue sticky notes on its screen, each with handwritten words: 'why?', 'how?', and 'what?'.
Collage of various cut-out magazine words, photos, and drawings with environmental and social messages, framed in green.

Let’s create together!

Write me a letter and send it out with this owl.. 🦉 and we will be in touch to make some magic together.